Pure Cheddar
Section 1
Name or title of program: The name of our show will be 'Pure Cheddar'. It connotes the genre that the show will promote. The word 'pure' connoting classics and the word 'cheddar' denoting cheese, which some people suggest that the music from this era is. Our audio media product will be a radio talk show, which plays music, has audience contribution, has relevant dialogue, and music true to the genre, which will be 90s-00s pop.
Length of show (maximum 60 minutes):
Our show will last for 60 minutes and will be 9pm-10pm on a Thursday night as people are getting ready to go out and pre-drinking. Thursdays are known for cheap drinks and entry into clubs therefore this sense of cheapness also reflects the music – fun, affordable and true anthems!
Genre or type of program:
As previously stated, the genre of the show will be 90s-00s ‘cheesy music’. The purpose of the show will be to entertain. This is because this era was known for the electric, pop and dance scene. Our aim is to go through all of the songs of the years and pick out the best in order to get people in the mood to go out and have a good weekend. As the main timescale of our genre is 15 years, we could make 15 weeks worth of shows, each one with a different theme, for example; the first show could be rise of the bassline and breakdowns which would consist songs such as Darude – Sandstorm (2000) and another could be the power of the girl groups, including bands such as he Spice Girls (1994-2000).
Brief description / synopsis:
For the content of the show, we will have 3 presenters which will all have different memories from the time the music came out. The presenters will be informal and relaxed, which will connect well with the audience because they will be getting ready to go out. The topics of discussion will include news from the period, gossip, the chart ratings and what fashion was in. We will use cheesy jingles which will include rhythms and sound effects such as 'wow' and a light, dance-like bassline as that what is mostly included in 90s-00s pop.
Production method:
Live? Recorded? Both?
Section 2
Target audience
Time of day: 21:00pm-22:00pm
Day(s) of the week: Thursday
Intended age of audience: 18-30
Other target details: Female majority as this was the uprising of the boy band era, which attracted a lot of female fans.
Section 3
Show Presenters/Hosts
# of Hosts: 3
Name/Description:
Molly Keyworth - Presenter/Producer
Annabel Slater – Presenter/Researcher
Jake Mclean - Presenter/Music Tech
Delivery style:
The delivery style of the show will be informal, relaxed and upbeat therefore getting our audience in a good mood before they go out to hit the town. We will encourage audience contribution by having a number that the audience can ring and text in to request a song. In order to do this we must ensure we have a wide range of audio.
Resources required
Human:
Molly Keyworth – Presenter/Producer
Jake Mclean – Presenter/Music Tech
Annabel Slater – Presenter/Researcher
Equipment:
iMac – £1,599 - Top of the range for storing all information on such as music, databases, research,
*(PC) – £199.99 - For s
*Monitors - £71.90 x3
*Microphones – £29.99 x5
*Mixing Desk – £239.00
*Desk – £255
*Chairs – £51 x10
*CDs – £5.60
*Disc drive – £16.99
*Extension leads – £39.99
*Paper – 4p per sheet
*Printer – £29.99
*Pens – £1.79 each
*Headphones – £17.99
*Spit guard – £39.99
Cubase 7 - £135
Adobe Audition – £194.34
*PRS Licence - £300 per year
Total = £3864.35
Our start up costs will be so expensive because everything will be bought brand new. Although it will be expensive initially, we will recoup our costs eventually via selling advertising space.
Out of the above resources, a range will already have been sourced by the radio station and/or subsidised. These existing resources are marked with an asterisk (*)
Therefore the estimated cost for new equipment will cost around £1928.34
Audio Advertising Costs:
http://www.radioadvertising.co.uk/costs
To give a very rough perspective, a week-long campaign that uses a 30 second ad (minus production costs) could cost anything from:
- £500 on a local station
- £2,500 on a regional station
- Upwards from £10,000 on a national station
As Sheffield Live! are only a local station, we would charge £500 for a week-long campaign for a 30 second advert. We expect advertisers to make their own adverts and give them to us to broadcast.
Pure Cheddar would also pay Sheffield Live! a monthly rental fee of £30 to use their facilities and equipment. Also this will cover their licence to broadcast.
Our advertisers will be Reflex Bar, Pop World nightclub and Drink Awareness by South Yorkshire Police.
Location: Our radio show will be located at Sheffield Live! HQ but occasionally we will hold nights where we will broadcast from places such as Reflex bar in Sheffield.
Production time (recording and editing):
Additional information
This is the current schedule for Sheffield Live!
Content of show (items, features and articles):
The show will begin with a jingle, which will introduce the show to the audience and let them know what they're listening to. The jingle will be upbeat and get the audience involved in the programme. The presenters will then give a brief overview of what is coming up on this weeks show along with ways you can get involved. These will include texting the show, ringing up and tweeting to request songs, enter competitions and just generally get involved. The first song will be played within 5 minutes of the show starting and will be a 90s dance song such as Playing With Knives - Bizzare Inc which is energetic and well known so therefore will hopefully engage the audience.
As the show will be broadcasted 9pm-10pm on a Thursday night, the same of the first show will be "Prinking with Pure Cheddar" This means the show is designed to be listened to whilst people are getting ready and pre-drinking to go out. Currently in Sheffield there are 2 nightclubs and bars that currently play our genre of music - Pop World and Reflex Bar. We will work closely with these bars to promote their nights as well as giving away offers and a chance for the audience to win free entry. In terms of OFCOM, the show will ensure that we will promote the drink awareness campaign and know your limits, as well as the local South Yorkshire Police drinking awareness campaign.
Examples of questions and issues to be raised for interviews:
We will be asking frequent questions to the audience to encourage them to ring up, text or tweet in to answer. Some of the questions asked will include:
- What does this song remind you of?
- What were you doing when this song was released?
- What songs do you want to hear?
Styles of music to be used:
Below are examples of the genre of music that will be played along with an example of some songs..
- 90s pop - Britney Spears - Hit me baby one more time
- 90s britpop - Pulp - Year 2000
- 90s dance - Strike - U Sure Do
- 00s pop - S Club 7 - Reach
- 00s dance - Darude - Sandstorm
Will your program use advertising to make a profit? Yes? No? Maybe?
Additional Details:
Target Audience:
Our target audience for the show will be people who have fond memories of the 90s and who grew up in that era, typically women who were teenagers at the time. This means they will be aged around 16-30. Although this is our specific target audience, anyone is able to listen to the show and enjoy the music, just they may not be as aware of the songs.
Our main competitor will be Absolute Radio 90s as they are really the only major other radio station that shares our genre of music. Looking at Absolute Radio 90s RAJAR figures, it has a population of 53,302,000 people but only has a reach of 665,000, meaning that only 1% of its population listen to the station. Absolute Radio 90s has a male listenership of 56% and a female listenership of 44% with an age range of 25-44. 60% of these are ABC1 listeners. This means that our show will be targeting a different age range and demographic to that of our competitor.
As our show will be broadcasted on Sheffield Live! which is a community radio station, it usually has a listenership of less than 50,000. Survey results show that the station has a weekly audience reach of 11% which is equivalent to around 32,000 listeners every week. We understand that our show will have a lower listenership than our competitors as they are commercial and we are community. Our music is for the people whereas theirs is for a profit.
We hope to hammock our show inbetween Siteen Daqiqa be Alarabi which is on, on a Thursday evening 8pm-9pm as our show would start at 9pm until 10pm and Des Paradeswhich is currently broadcasted on a Thursday evening 9pm until 11pm, which covers the time that we wish to broadcast. We will try and come up with a compromise to ensure both shows still get aired but just share the broadcast space.
The USP of our radio show Pure Cheddar, is that it is the only show with both eras as Absolute has its own station per decade with no specific genre just all music from the time period. Our aim as a radio talk show is to have a higher listenership and reach and we will do this by promoting the show on social networking websites such as Facebook and Twitter and also have an app which will enable people to listen to the station when on the go. We will also team up with iTunes so that when a song is played, it creates a list with a link to that song's iTunes page where then the audience can purchase the song for further listening.
Profits/Costs:
As worked out above, our start up cost will estimate to be around £1928.34 which we will fundraise via a loan however we will make a profit from selling advertising space which we will charge £500 for a week long campaign. We will use the profits to pay off our loan and the rest will be used to invest in new equipment. As we are a community programme, we will have to pay Sheffield Live! a rental fee of £30 per week.
Future Developments:
Future developments for Pure Cheddar will be monthly nights and podcasts held in nightclubs across Sheffield such as Reflex bar and Pop World. We will hold a 'happy hour' where we will have cheaper drinks for people and also have requests form the public.
Future Developments:
Future developments for Pure Cheddar will be monthly nights and podcasts held in nightclubs across Sheffield such as Reflex bar and Pop World. We will hold a 'happy hour' where we will have cheaper drinks for people and also have requests form the public.
