Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for underserved groups.They must facilitate discussion and expression of opinion within the community served.
Who are Sheffield live?
The independent company who run sheffield live are comedia Sheffield Ltd. it is run by sangita Bausdev.
Sheffiield live was awarded a licence by ofcom, they can not cross over with any mainstream radio. Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is...
*centeral
*Nether edge
*Broomhil
*Crookes
*Walkey
*Burngreaves
*Manor
*Arbourthorne
*Gleadless
*Darnall.
Sheffield Live is a...
*PSB Station.
*Commercial Station.
*Independent Station.
*Internet Station.
*Subscription Station.
*Community Station
*Private Station.
Programme Types:
Sheffield Live! is a community radio station. Community radio stations provide a new voice for hundreds of local communities across the UK. Fuelled by the hard work and enthusiasm of volunteers, they reflect a diverse mix of cultures and interests and provide a rich mix of mostly locally-produced content.
Schedule of Sheffield Live!
Genres:
The genres on Sheffield Live! vary, it includes Reggae Ragga, Traditional, Latin and Asian pop. The station isn't very mainstream and doesn't include popular chart music that the majority of people listen to. The show is aired from 9pm to 10pm and the station plays local deep house music, as the artists are local this will appeal to local people.
Audience Profile/s: Sheffield Live's majority of audience are people from Sheffield as that is the location of the radio station, it is aimed at mainly young people because of the style of music and the fact there are a lot of universities. A lot of the exchange students at these uni's are Asian so the radio station also varies and includes Asian style music. (include mood board and written profile that includes ABC1's.)
Production Process:
Because of the Ofcom regulations, all media products and the pre production would need to have a meeting in order to sort out content which is appropriate for the watershed. This includes
*The use of profanity.
*Racism.
*sexism.
Anything seen as offensive is removed or if broadcasted retracted to meet or appease Ofcom guidelines.
All shows should avoid slander or defamation or face legal proceedings.
Meetings must also be held for live interviews, budget and script, in order to keep things appropriate and organised for the show. This is especially needed in community radio, podcast, radio/talk show and jingles. Meetings must also be held to organise the use of equipment so you know exactly what equipment you need and why. also it should be made sure that you are able to stream music live and not breaking any copyright issues. The show must be formatted in order to make it availible for online streaming and DAB.
The main competitors of Sheffield Live! are BBC Radio Sheffield and Hallam FM. The reason for this is because of the location of the broadcast area, but the other stations are commercial stations, and the local people tend to listen to the community stations. The share of the audience for Sheffield Live! is 32,000 listeners from round the age of 15 and above with weekly radio listenership of 11%.
No comments:
Post a Comment